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Is your CRM holding you back?

Have you noticed how technology has an annoying habit? It goes from being the best thing since …. well, since the last piece of new technology you adopted… to being the thing in the office that slows you down the most. The problem is that people get...

Making a CRM Business Case

Writing a CRM business case can be a challenge. Since companies first started adopting CRM systems back in the early 90s, the landscape has changed significantly. For example, cloud based solutions have made the management, accessibility and on-going...

Staying Agile – CRM Goes Mobile

Many businesses have given a warm welcome to mobile CRM – it helps them work faster and more efficiently. This useful infographic shows you how companies use mobile CRM to their advantage.

Why We’ve Adapted Sure Step

It is a popular notion that delivering CRM projects can be challenging mainly because that every project has many factors and variables that are difficult to predict. Is it any wonder then that CRM project methodologies are constantly evolving in order...

CRM: Making Social Media Work to Your Advantage

It’s taken a while, but the B2B world is beginning to embrace social media in a way that the B2C bods have been enjoying for quite some time. Social media platforms give us opportunities to instantly exchange information, build contacts and engage with...

The One Thing Marketers Need to Do in 2014

As Laura McLellan at Gartner predicts, CMO’s budget for technology is supposed to exceed that of CIO in 2017. What does this mean for you? With increasing budget for technology, there will be more pressure for good marketing data. So how do you make...
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