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Microsoft Dynamics CRM 2013: What Can We Expect

Microsoft have been in the customer relations management (CRM) game for a decade, and on July 28th their latest product, Microsoft Dynamics CRM 2013, went into closed beta testing in preparation for a release sometime before the end of the year. So, what...

What is the Effect of CRM on Customer Relationships?

Customer Relationship Management is now considered something of a proven success. It’s all about making the right offer to the right person at the right time and if a system can help you do that, then you’d be a fool not to sign up surely. Or would...

What is CRM? CRM Basics: a Quick Beginner’s Guide

This is very much a beginner’s guide to technology in customer service, often called CRM or customer relationship management systems. If you’re looking for the answer to the most basic questions (including what is crm), you’re arrived at...

Marketing Personas: Do your Lead Nurturing Correctly

In content marketing one-size-fits-all is not always a successful approach. Particularly in business to business marketing, clients are looking for answers to their problems and we all have our own very individual problems. You need to develop a number...

Building Customer Relationships: Are You Doing it Well? Checklist

We all are B2C customers with our own set of expectation about vendor’s business processes. We don’t tolerate ‘hiccups’ well unless the particular company happens to be our preferred provider. When it comes to the B2B market, this is somewhat...

CRM Effectiveness: Can You Measure it Well?

Many companies now view customer relationship management (CRM) tools as an important part of their business, because of their huge capabilities. CRM’s are like an extra member of your team – providing reports, analysing and collating data, identifying...

Data Management: Capturing, Storing and Using Data Effectively across Channels

It is an unfortunate fact of life that many information technology systems, whether customer-facing or back-office, were designed on what is sometimes called a vertical basis. That can be a serious problem for an organisation, unless CRM (customer relationship...
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