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Bibby Scientific

Bibby Scientific

Bibby Scientific, a worldwide distributor of scientific equipment, dramatically widened its customer base by moving into direct selling. To meet this challenge, the team implemented Microsoft Dynamics CRM with Redspire.

The team was
able to segment
the customer
Communication was
refined to disciplines,
creating further sales
Response rates
improved by eight
times due to targeted
marketing messaging.

Following an expansion of their customer base Bibby Scientific, global distributor of scientific instruments, were looking for an efficient and tailor-made means of communicating with clients; managing their customer base, increasing company efficiency and delivering data driven marketing campaigns. Thanks to Redspire’s company-wide implementation of a bespoke Microsoft Dynamics setup, Bibby Scientific were able to achieve these goals and amass actionable data. Using this data they were able to refine their communications to target each of their potential customers based on these customers’ individual needs and stage in the buying journey . Thanks to these data driven targeted communications, Bibby Scientific’s response rates, either by click throughs or direct contact, increased eightfold.

Watch our video now to discover more on how Bibby Scientific drove sales with the right CRM

There was no way we could link a lead to an actual sale, now we can through the work of Redspire and our CRM.
-Robert Skehens, Marketing Director, Bibby Scientific

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